Poulters’ Company

From Heraldry Display’d, or London’s Armory by Samuel Lyne, p36

Arms of the Poulters’ Company

Blazon: Argent on a chevron azure between three storks proper as many swans of the field

Crest: On a mural crown a stork with wings expanded proper

Supporters: Two pelicans or, wings addorsed and inverted, vulning themselves gules

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The Egyptians us’d the Pelican as an Hyerogliphick of the four Duties of a Father to his Children, viz. Generation, Education, Instruction, and good Examples.

From The Grammar of Heraldry by Samuel Kent, p133

Representations of pelicans in their piety from Fictitious and Symbolic Creatures in Art by John Vinycomb, p182-183. The first has wings elevated and displayed, the second wings displayed and inverted.

It is said naturalists of old, observing that the pelican had a crimson stain on the tip of its beak, reported that it was accustomed to feed its young with the blood flowing from its breast, which it tore for the purpose. In this belief the Early Christians adopted the pelican to figure Christ, and set forth the redemption through His blood, which was willingly shed for us His children.

From Fictitious and Symbolic Creatures in Art by John Vinycomb, p185

Early Christian painters always represented this emblem of devoted self-sacrifice, A Pelican in her piety- that is, feeding her young with her own blood- as having the head and beak of an eagle or bird of prey… and not with the clumsy and ungainly “bill” peculiar to this species of bird, which we know is more suited to gobble up small reptiles than to “vulning” itself.

From Fictional and Symbolic Creatures in Art by John Vinycomb, p11