Our Viscount may not wear any coronet (for he is called noble, but he may not be said princely).

– From The Blazon of Gentrie by Sir John Ferne (1586), p133

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At the first, it was merely an office of deputation… But when as that, the office of an Earl, was erected to a dignity and appointed to follow the blood of him which possessed it: then also, the title and name, of Viscount, was joined as a dignity for the posterity to inherit, and discerned, as a special degree of gentleness and
nobility.

– From The Blazon of Gentrie by Sir John Ferne (1586), p133

Arms of de Gernon and Gloucester

de Gernon and Gloucester
Arms of Ranulf de Gernon, Earl of Chester 1128-1153 (1099-1153) and Maud of Gloucester (?-1189)

From p43 of Lacies Nobilitie by Sir John Ferne (1586)

Blazon: Per pale baron and femme; the first azure three garbs or, the second or three chevronels gules

The arms Ferne gives for Maud (whom he calls Alice) seem to be skipping ahead a few decades. The chevronels are well-known as the arms of the Clare family, who would inherit the earldom of Gloucester in 1225. Maud’s father Robert was the first earl of Gloucester and (probably) the first illegitimate son of Henry I. Since he was born before his father ascended the throne, it is unknown if he bore arms or what they would have been.

The honorable degree of a Baron, is so privileged, in the laws of Arms and constitutions of Caesars… yea they are said to be, of some majesty.

– From The Blazon of Gentrie by Sir John Ferne (1586), p132

Arms of le Meschin and ‘de Vere’

le Meschin and de Vere

Arms of Ranulf le Meschin, Earl of Chester 1120-1129 (1070-1129) and ‘Maud de Vere’

From p42 of Lacies Nobilitie by Sir John Ferne (1586)

Blazon: Per pale baron and femme; the first azure three garbs or, the second per quarterly or and gules, in the second quarter a rowel argent(?)

Ferne gives le Meschin credit for originating the azure-and-or arms of Chester (though I cannot verify the use of these arms before Hugh de Kevelioc ascended to the title in 1153). The garb, unsurprisingly, is said to represent “perfect
notes of aboundaunce” and “the fruite of that most happy mother peace.” (49) Ferne takes time to specifically commend the heraldic use of agricultural symbols: “[A]nye instrument appertaining to the tilling & earing of the earth, or
any fruit or seed proceeding and growing by the industry of man, maye bee borne in Armes, and it is good armory.” (51)

I cannot find any evidence that anyone named “Maud de Vere” existed. Historically, Ranulf le Meschin wed Lucy of Bolingbroke. (The previously-mentioned William de Roumare was her son from her second marriage to Roger Fitzgerold de Roumare.)

However, the information on Ferne’s family tree, as well as the coat of arms, seems to indicate some connection to the de Vere family which is not borne out by other available evidence. Ferne’s depiction of the arms has some clear
differences – the colors of the quarters are reversed, and the molet is pierced and in the wrong quarter.

Arms of de Briquessart and le Goz

Briquessart and le Goz

Arms of Ranulf de Briquessart, Viscount of Bessin 1066? – c. 1089 (?-c. 1089) and Margaret le Goz

From p42 of Lacies Nobilitie by Sir John Ferne (1586)

Blazon: Per pale baron and femme; the first or three barrulets gules, the second azure a wolf’s head erased argent

The family tree lists Margaret’s husband, improbably, as John Bohun (the most well-known individual of that name was approximately 300 years younger than de Briquessart and bore a completely different coat of arms). However, the text makes
it clear that Ferne is referring to de Briquessart; he states that he was also called “Randulph” and misattributes their son’s appellation of “le Meschin” or “the younger” as the father’s surname.

It is unclear whether the wolf’s head was granted to Hugh d’Avranches or his father; Ferne’s family tree seems to indicate the latter, since Margaret would not have had any right to bear her brother’s arms, but the evidence for this is
sketchy.