In use since at least 1989
Blazon: Azure two pike poles in saltire or between three molets of eight points in dexter, sinister, and base argent
Our Viscount may not wear any coronet (for he is called noble, but he may not be said princely).
– From The Blazon of Gentrie by Sir John Ferne (1586), p133
Blazon: Per bend sinister argent and sable a goat springing counterchanged, bearing in its mouth a bunch of grapes vert, slipped and leaved proper
I am unable to find a definite origin for the goat charge, but the grapes may be a reference to the abundant vineyards of the region. The Abensberg-Traun family, who purchased the town in 1635, bear the arms per pale argent and sable, which may have influenced the municipal arms. It does not seem that these arms were used before the 1974 grant.
Arms of Hugh de Kevelioc, Earl of Chester 1153-1181 (1147-1181) and ‘Beatrix Lucye’
From p43 of Lacies Nobilitie by Sir John Ferne (1586)
Blazon: Per pale baron and femme; the first azure three garbs or, the second gules three lucies hauriant argent
Ferne seems to include Hugh mostly to castigate him for his role in revolting against Henry II in 1173. Once again, Ferne’s information on the wife seems to be inaccurate; Kevelioc married Bertrade de Montfort, who seems to have been a French noblewoman (at least, her grandfather certainly held land in Normandy). However, Ferne clearly believes that Kevelioc married into the Lucy family, regardless of the fact that Kevelioc’s granddaughter Margaret de Quincy’s later married into the same family.