Thus, honor being the chiefest and essential part of Gentry (for it is the testimony of his worthiness) I could wish every Gentleman were as careful to preserve it without spot, as some of them be vigilant to the increasing of their livelihood.

– From The Blazon of Gentrie by Sir John Ferne (1586), p77

Arms of Beccles Town Council, England

Beccles

Granted 1956

Blazon: Azure a bend wavy between two pairs of arrows in saltire each pair enfiled by an ancient crown or

Crest: On a wreath of the colors in front of a clump of rushes proper issuant therefrom a demi-lion azure a dolphin argent

Supporters: On the dexter a dragon wings inverted and addorsed gules gorged with a mural crown and supporting a staff or flying a banner argent charged with a cross pommée of the first; on the sinister a like dragon of the second gorged with a mural crown of the first and supporting a staff of the second flying a banner of the first charged with two keys in saltire of the second

Motto: Prosperity through fidelity