The cri-de-guerre, both as a heraldic fact and as an armorial term, is peculiar, and exclusively so, to British and French heraldry. The national cri-de-guerre of France, “Montjoye Saint Denis,” appeared above the pavilion in the old Royal Arms of France, and probably the English Royal motto, “Dieu et mon Droit,” is correctly traced to a similar origin. A distinction is still made in modern heraldry between the cri-de-guerre and the motto, inasmuch as it is considered that the former should always of necessity surmount the crest.

A Complete Guide to Heraldry by A. C. Fox-Davies, p. 452

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